The Religious Landscape of People in their 20s and 30s
By Mike Hayes (BustedHalo Books)
$16.95, 208 pages
Reviewed by Renée LaReau
In many ways, the 18-to-34-year-old crowd is a sought-after demographic. Advertisers continually try to lure young fashionistas, techies and foodies with their cutting-edge wares. Television executives craft sitcoms and reality shows hoping to capture the interest of this population. The Catholic Church, too, seeks their energy, enthusiasm and talents.
But appealing to these young adults in way that leads to lifelong commitment presents a challenge. How can an institution with a 2,000 year history, that’s not typically known for its innovation or it speed, attract and engage young adults, who prize the immediacy of text messaging and Google searches, change careers every two to three years, and thrive in a culture that promotes individualism and personal choice?
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